♥ Princessa's Royal Diary ♥ - Royalty has never been so PINK!

Being the third person in this auditorium, I would consider myself early! Wouldn't you agree?

Note: Teddybear is here with me today. Finally one event we both are involve in - when automation meets gadgets/lifestyle? Hurhur. What are the odds?

(Short overview) Today is the second day of the three day MPAS Online Publishing Workshop held at the Spring Singapore Auditorium. The speakers (still the same) are Don Nicholas (the one that speaks most) and Kim Mateus, the managing and senior partner, respectively, from Mequoda Group.

I see quite a number of new faces today, but the crowd is pretty much still the same.

Like I mentioned yesterday, I am not able to construct an entry fluently while listening to what Don has to say . Come to think of it, I can't even do that when I'm 100 percent focus on writing my entry. Hurhur.

Anyway. I will try to pick up stuff that he says and emphasise a little on them.

Quote of the "day":

"Every online publisher takes advertising. The interesting question is, 'from whom'?" - Ed Coburn, publishing director, Harvard

First things first, I realise that I haven't gone through the topics that this workshop is covering. So here it is:

Yesterday we completed the first four points, so today, we'll be moving to point 5, Business Strategy (and so on).

Did you know that About.com is mainly profiting from selling clicks (e.g. Google AdSense)? Hmmm...

Don says that Google AdSense made quite a number of online publishers very wealthy (e.g. About.com is one of them, I think) - I am not surprised. In fact, most of us aren't, no?

These ads are to be placed prominently for people to click-throughs - per click-through generates revenue. It takes time for the engines to understand your content and stream the right kind of ads to your site.

Burying your ads while waiting for the engines to understand your content doesn't work. You need the click-throughs for the engine to understand your content, burying it will only result in lowering the amount of clicks.

I wasn't able to catch word-for-word what he said. Here are two resources to verify if this is accurate - problogger.net and mequoda.com.

I've somewhat tried this, it's one of my blog's "source of income". However, with my low traffic, I'm NOT getting the thousands (in dollars) that "people" are talking about. Oh well.

We're talking about Google AdSense here. There are other ad systems as well - AdBrite is one of the many.

Note: Based on my personal experience. Google AdSense still generates more revenue (duh) than the many ad systems I've tried so far.

Here are "9 ways to generate online revenue":

"Events" being the top of the pyramid, requires more publisher accountability. While "selling sponsorships" are at the bottom of the pyramid, it requires less publisher accountability.

Here's the list of methods and the case studies Don brought up:

MediaBistro.com is another example Don brought up. They kinda have a mix of elements. How they conduct "selling events" follows: throw a events/parties, charge attendees ~95 dollars - network, have drinks and have fun!

Here's something I would like to try, or rather am about to in a more editorial kinda manner - naming rights.

Mentioning earlier this month, I'm hoping to work with Canon in April to kick-off a photography series - featuring their products and doing a walk-through on how it works, etc.

Yesterday, Glenn from Ogilvy called (the PR agency for Canon). He just came back from his holiday, and called me "right away" to discuss this.

I didn't give him a confirmation of anything yet - I'm at a workshop. But I'll get back to him by next week to work things out. If everything goes smoothly, you'll see it in April's Princessa's Note! Hurhur.

(Coming back) Don is now talking about Email Strategy - most marketeers are somewhat familiar with this. Email marketing is not something new. But with the whole web2.0 evolution, it's a little different from before?

Traditionally, we send out promotions materials via email to our database - that's it. These days, the emails sent out should follow this rule:

Every email becomes a post but not every post becomes an email!

It works the same for newsletters - promotional or editorial.

By doing so, it touches the community directly. It generates more content for the website. Easier for achieving. And it (can possibly) generates more traffic to that article/promotion that was sent out to the members.

Don brought up Flora Daily Email Newsletter & Post. Most of what he brought up involved excel sheets. I am terrible with excel (hate tables). Basically, I caught nothing from what he said.

So, here's my answer to Don's question "make sense?" No. It doesn't make sense. Explains why I die in the "hands of Accounting".

My tummy is taking over. Brain shutting down.

PS: The workshop ends at 4.45pm.